WE MAKE THINGS THAT STICK.
Cold Guava is an independent creative studio based in Durban, South Africa.
We create across art, design, games and physical products — bringing original ideas to life in both digital and tangible forms.
Our work ranges from video games and interactive experiences to art prints, original paintings, custom artwork, clothing, home décor, cushions, ceramics, collectibles and more. Some things belong on a screen. Some belong on a wall. Some belong in your home. We like making all of them.
Founded by artist and designer Bilal Sayed, Cold Guava started with a simple belief: you don't need a huge studio in a big city to create brilliant things. You need a good idea, a strong creative identity, a lot of passion, and the patience to keep working until it feels right.
ART, MADE TO LIVE WITH.
Art is a major part of what we do. Through original and licensed creative works, we turn artwork into more than something you simply look at.
From fine-art prints and original paintings to custom pieces, clothing, cushions, ceramics and home décor, we explore different ways for art to become part of everyday life.
Cold Guava also works with licensed artwork and creative works from Bilal Sayed, alongside selected works and collaborations from other artists and creators.
GAMES, MADE TO BE PLAYED.
Games are another part of our world.
We create fun, accessible experiences that are easy to pick up, satisfying to master and designed for players everywhere. Our projects range from quick casual games to original worlds inspired by South African culture, childhood memories, everyday experiences and ideas from our corner of the world.
We're currently focused on mobile and browser-based experiences while learning, experimenting and building towards bigger projects for PC and console in the future.
ONE STUDIO. MANY WAYS TO CREATE.
We don't want Cold Guava to fit neatly into one box.
A game can inspire an illustration. An illustration can become a print. A painting can become a textile. A character can become a collectible. An idea that starts digitally can eventually become something you can hold.
That's what Cold Guava is about — bringing different creative disciplines together under one home and seeing where an idea can go.
Big dreams. Small team. Endless ideas.
Cold Guava.
We're just getting started.
Cold Guava
Effective Date: 01 January 2027
Welcome to Cold Guava. Based in Durban, South Africa, we are dedicated to creating high-quality, addictive mobile games for players around the world. We respect your privacy and are committed to protecting the personal information you share with us while playing our games on iOS and Android.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you play our games, visit our website, or interact with our services.
1. Information We Collect
We collect information to provide, improve, and optimize your gaming experience. This data generally falls into three categories:
A. Information You Provide to Us Directly
When you interact with our games or support channels, you may provide us with:
- Contact Information: Name, email address, or other details provided when you contact our support team.
- Player Profile Data: In-game usernames, avatars, or custom preferences you set within the game.
B. Information We Collect Automatically
When you download and play our mobile games, we automatically collect certain data to ensure the game functions correctly:
- Device Information: Device type, hardware model, operating system (iOS or Android), OS version, and unique device identifiers (such as IDFA for iOS or Google Advertising ID for Android).
- Gameplay Data: Session length, progress, levels completed, items acquired, crash reports, and general performance metrics.
- Location Data: General location data (e.g., country or city-level) derived from your IP address. We do not track your precise GPS location.
C. Information from Third Parties
If you choose to log in using third-party services (like Apple Game Center or Google Play Games), we may receive information associated with those accounts, such as your username or player ID, in accordance with the authorization procedures determined by those platforms.
2. How We Use Your Information
Cold Guava uses the collected data for the following business purposes:
- Game Delivery & Operation: To save your progress, manage in-game economies, and ensure our iOS and Android games run smoothly.
- Improvement & Development: To analyze bugs, monitor gameplay trends, and design future updates or new titles for mobile, PC, and console.
- Customer Support: To respond to your inquiries and troubleshoot technical issues.
- Advertising & Monetization: To serve personalized or contextual advertisements within our games to keep them free-to-play, utilizing third-party ad networks.
3. Advertising and Third-Party Services
As an independent studio, we rely on advertising to fund our development. We partner with third-party advertising networks and analytics providers (such as Google AdMob or similar services).
These third parties may use cookies, web beacons, and mobile advertising identifiers to collect data about your interactions with our games and other apps.
You can opt out of interest-based advertising at any time by navigating to the privacy settings on your iOS or Android device and enabling “Limit Ad Tracking” (Apple) or “Opt out of Ads Personalization” (Android).
4. Data Sharing and Disclosure
We do not sell your personal data. We may share your information only in the following circumstances:
- Service Providers: With vendors who assist us with server hosting, analytics, customer service, and ad serving, strictly under confidentiality agreements.
- Legal Requirements: If required by law, regulation, or court order, or to protect the rights, property, and safety of Cold Guava, our players, or the public.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, user data may be transferred as part of the business transaction.
5. Data Retention and Security
We retain your data only for as long as necessary to provide our games and fulfill the purposes outlined in this policy. We implement industry-standard administrative, physical, and technical security measures to protect your data from unauthorized access, loss, or alteration. However, please note that no method of transmission over the internet or electronic storage is 100% secure.
6. Children’s Privacy
Our games are built for everyone, but we comply with global child protection laws, including the Children’s Online Privacy Protection Act (COPPA). If a game is directed at children under the age of 13 (or higher, depending on local laws), we restrict data collection to non-personal information needed solely to support internal operations. If we discover we have inadvertently collected personal data from a child without verified parental consent, we will delete it immediately.
7. Your Rights and Global Compliance
While we operate from Durban, our players are global. Depending on your jurisdiction (such as the GDPR in Europe, the CCPA in California, or the POPIA in South Africa), you may have the right to:
- Access the personal data we hold about you.
- Request Deletion of your personal data.
- Opt out of specific data collection practices (like targeted advertising).
- Correct inaccurate or incomplete information.
To exercise any of these rights, please contact us using the information below.
8. Updates to this Policy
As we grow from Level 1 mobile games to broader platforms, our data practices may evolve. We will update this Privacy Policy as needed and indicate the “Effective Date” at the top of this page. We encourage you to review this policy periodically.
Terms of Service for Cold Guava
Effective Date: 01 January 2027
Welcome to Cold Guava. These Terms of Service ("Terms") govern your use of our mobile games, websites, and related services (collectively, the "Services").
By downloading, installing, or playing our games, you agree to these Terms. If you do not agree to these Terms, please do not use our Services.
1. About Us
Cold Guava is an independent game studio based in Durban, South Africa, founded by Bilal Sayed. We are dedicated to creating high-quality, highly engaging games for players around the world.
2. License to Play
We grant you a personal, limited, non-exclusive, non-transferable, and revocable license to access and play our games for your personal, non-commercial entertainment.
- Level 1 and Beyond: This license applies to our current mobile titles on iOS and Android, as well as any future releases on PC, console, or other platforms.
- Restrictions: You may not copy, modify, distribute, sell, reverse engineer, or create derivative works of our games or any part of our Services without our explicit written permission.
3. User Conduct
We build games for everyone, everywhere. To keep our community safe and fun, you agree not to:
- Use cheats, exploits, automation software, bots, hacks, or any unauthorized third-party software designed to modify or interfere with the game experience.
- Engage in disruptive behavior, harassment, hate speech, or abuse towards other players or our team.
- Attempt to gain unauthorized access to our servers, accounts registered to others, or any connected networks.
- Use our games for any commercial purposes without our consent.
We reserve the right to suspend or permanently ban any account that violates these rules.
4. Virtual Goods and In-Game Currency
Our games may include virtual currency (such as coins) or virtual items ("Virtual Goods") that can be earned through gameplay or purchased with real-world money.
- No Real-World Value: Virtual Goods have no monetary value and cannot be redeemed for real money, goods, or services from us or any third party.
- License Only: When you acquire Virtual Goods, you are purchasing a limited license to use them in the game, not ownership of the items.
- Final Sales: All purchases of Virtual Goods are final and non-refundable, except where required by applicable law.
5. Intellectual Property
"We make games that stick." Everything in our games, including the code, graphics, animations, music, characters, storylines, and Cold Guava brand, is owned by us or licensed to us. These Terms do not grant you any ownership rights in our intellectual property.
6. Updates and Changes to the Services
Game development requires continuous polishing until it shines. We may update, patch, modify, or remove features of our games at any time, with or without notice to you. This may happen automatically in the background. We also reserve the right to discontinue any game or service at our discretion.
7. Disclaimer of Warranties
Our games are provided "as is" and "as available," without any warranties of any kind. While we pour a lot of passion into our work, we do not guarantee that our games will be uninterrupted, error-free, bug-free, or compatible with all devices.
8. Limitation of Liability
To the maximum extent permitted by law, Cold Guava and its founder, employees, or partners shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of our Services, including loss of data, device failure, or malfunction.
9. Governing Law
From our small corner in Durban to the world: these Terms are governed by and construed in accordance with the laws of the Republic of South Africa, without regard to its conflict of law principles. Any legal disputes arising out of these Terms shall be resolved in the courts located in Durban, KwaZulu-Natal, South Africa.
10. Changes to these Terms
We may update these Terms from time to time to reflect new games, platforms, or legal requirements. We will notify you of any material changes by updating the "Effective Date" at the top of this document or by providing in-game notice. Continued use of our games after updates constitutes your acceptance of the revised Terms.
Licensing & Intellectual Property
Cold Guava
Last updated: 3 October 2026
Cold Guava respects the intellectual property rights of artists, designers, writers, developers, photographers, musicians, and other creators.
This Licensing & Intellectual Property Policy explains the ownership and permitted use of creative works published, distributed, displayed, developed, or commercially used by Cold Guava.
1. Bilal Sayed Creative Works
Original artwork, illustrations, designs, characters, concepts, visual assets, and other creative works created and owned by Bilal Sayed remain the intellectual property of Bilal Sayed unless expressly stated otherwise.
Bilal Sayed grants Cold Guava an exclusive commercial licence to use the Bilal Sayed works covered by the applicable licensing arrangement.
Subject to the terms of that arrangement, Cold Guava may reproduce, publish, distribute, display, market, promote, adapt, incorporate, and commercially use licensed works in connection with its products, services, publications, games, digital products, merchandise, printed products, packaging, promotional materials, websites, applications, and other approved commercial activities.
Ownership of the underlying copyright remains with Bilal Sayed unless copyright is expressly transferred through a separate written agreement.
2. Exclusivity
Where a Bilal Sayed work is licensed exclusively to Cold Guava for specified commercial uses, those licensed commercial rights are reserved for Cold Guava.
No third party may reproduce, manufacture, distribute, sell, publish, license, commercially exploit, or otherwise use such work without the appropriate written permission.
The scope of exclusivity, including applicable products, uses, territories and duration, may be further defined by the relevant written licensing agreement.
Bilal Sayed may retain rights not included within the exclusive commercial licence, including rights relating to authorship, portfolio presentation, exhibitions, archival purposes, and other uses permitted by the applicable licensing agreement.
3. Third-Party Artists & Creators
Cold Guava may collaborate with and license creative material from independent artists, illustrators, designers, photographers, musicians, writers, developers, studios, agencies, stock providers, and other rights holders.
Such material may be used under commercial, exclusive, non-exclusive, royalty-based, commissioned, or other licences obtained from the relevant rights holder.
Cold Guava's rights to third-party material are limited to the rights granted under the applicable licence or agreement.
Copyright and other intellectual property rights in third-party works remain with their respective owners unless ownership has been legally transferred to Cold Guava.
4. Commercial Licensing
Cold Guava may obtain licences permitting creative material to be used commercially in areas including:
- Games and interactive entertainment
- Books and publications
- Jigsaw puzzles and other games
- Art prints and printed products
- Clothing and merchandise
- Home décor
- Packaging
- Websites and applications
- Digital products
- Advertising and promotional materials
- Social media and marketing
- Other physical or digital products and services
The exact rights applicable to any work depend on the licence under which that work was obtained.
5. No Automatic Permission
The presence of artwork, graphics, characters, photographs, designs, games, publications, logos, or other creative material on a website, social-media account, application, product, or publication operated by Cold Guava does not place that material in the public domain or grant permission for others to use it.
Downloading, viewing, purchasing, or accessing a product or creative work does not transfer its intellectual property rights.
6. Prohibited Uses
Unless permission has been expressly granted by the relevant rights holder, users may not copy, reproduce, republish, redistribute, sell, sublicense, modify, commercially exploit, manufacture products from, or falsely claim ownership or authorship of protected material used by Cold Guava.
This includes using protected works for commercial merchandise, print-on-demand products, digital products, games, advertising, branding, resale, or other commercial purposes without the required permission.
7. Personal Purchases
Purchasing a product containing licensed artwork or other intellectual property gives the purchaser ownership of that particular physical or digital product only to the extent provided by its terms of sale.
A purchase does not normally grant the purchaser copyright, trademark rights, reproduction rights, merchandising rights, sublicensing rights, or other intellectual property rights in the underlying creative work.
8. Artist Credit
Where appropriate or contractually required, Cold Guava may identify and credit the artist, creator, studio, or other rights holder responsible for licensed material.
A credit does not necessarily indicate ownership by Cold Guava and does not alter the terms of the applicable licence.
9. Cold Guava Intellectual Property
Cold Guava may also own intellectual property independently of material licensed from Bilal Sayed or other creators.
This may include original publishing assets, game assets, branding, logos, product designs, written material, software, website content, layouts, marketing materials, and other works created by or legally transferred to Cold Guava.
Such material may not be used without permission except where permitted by applicable law.
10. Trademarks & Branding
Names, logos, product names, game titles, visual identities, and other brand identifiers associated with Cold Guava or Bilal Sayed may also be protected by trademark or other applicable intellectual property laws.
Nothing in this policy grants a licence to use those names or branding unless permission is expressly provided.
11. Copyright Infringement
Cold Guava takes intellectual property rights seriously.
If you believe material published or distributed by Cold Guava infringes copyright or another intellectual property right that you own or are authorised to represent, please contact Cold Guava with sufficient information to identify the work, the allegedly infringing material, and the basis of your claim.
Valid infringement concerns will be reviewed and addressed as appropriate.
12. Licensing Enquiries
Artists, creators, rights holders, businesses, publishers, manufacturers, and other organisations interested in licensing, collaboration, publishing, merchandising, or authorised use of creative works should contact Cold Guava through the official contact information provided on this website.
Any licence, collaboration, or permission is valid only to the extent established by the applicable agreement or written authorisation.
13. Reservation of Rights
All rights not expressly granted are reserved by their respective owners.
Nothing contained on this website should be interpreted as granting a licence or other intellectual property right by implication, estoppel, or otherwise where such a right has not been expressly granted.
© 2026 Cold Guava. All rights reserved.
Bilal Sayed artworks and associated creative works are used under exclusive commercial licence where applicable. Copyright remains with Bilal Sayed unless otherwise expressly agreed in writing.
Third-party works are used under their respective licences and remain the property of their respective rights holders.
